RYD / This is a good message
Responsible Young Drivers launched a campaign to address young people personally, with their words, their humor.
These awkward, even embarrassing, messages can still be perceived as good, simply because they were not sent while driving.
The inappropriate text messages are based on well-known internet codes that can be found on popular, widely followed Instagram accounts and blogs.
ENG: This is a good message. Only if it was not send while driving.
My role: Head of Art / Designer