creative director / art director / designer / brazilian & portuguese / father / photography lover / writer (or kind of) / failed futsal player / wannabe chef

RYD / This is a good message

Responsible Young Drivers launched a campaign to address young people personally, with their words, their humor.
These awkward, even embarrassing, messages can still be perceived as good, simply because they were not sent while driving.
The inappropriate text messages are based on well-known internet codes that can be found on popular, widely followed Instagram accounts and blogs. 

ENG: This is a good message. Only if it was not send while driving.
My role: Head of Art / Designer