Luso Fruta Kids
To promote this new healthy flavoured water, we build more than a campaign but a whole new universe, turning plain and boring towns into a playful and colourful world of imagination. Each character and flora were inspired by fruits and its flavours, designed and handcrafted using watercolour techniques.The creation evolved into a web series which took the characters through exciting and educational adventures.
My role: Creative & Art Director
![](https://freight.cargo.site/t/original/i/0389b7803b6587c93ac4116a616d3112cd99aa70a88ecf4f50bdb42eee831cb9/lusok4.png)
![](https://freight.cargo.site/t/original/i/eb852cdd7243ec5db0d2748238194f1dc4f7de32d99b39796b02335d5e08e1ba/lusok3.png)
![](https://freight.cargo.site/t/original/i/db0d99a64b85f63f4a8befaed62b374afc694b25f457fc79f72c3dbadbfc74a3/lusok2.png)
![](https://freight.cargo.site/t/original/i/25be5d7535f7773639a38d7e1c92c098a0185ac0fe54f394e852428f4b1a24d9/lusok1.png)
![](https://freight.cargo.site/t/original/i/8b29f57e72a808d881ba49c2b3caa7c82b9dc3913b9270d82a5d50ad8674464c/luso2.png)
![](https://freight.cargo.site/t/original/i/c031c74b41ab8e5e2cef03fbce6a62202d88b5ed7856268dfe99bb735df7427c/LUSOK_portfolio1.png)
tv spot:
![](https://freight.cargo.site/t/original/i/147c51dc63af3a2bf87182cdad15a9dc2a8a71c59804acf473fb272495e7c690/luso_visual1.jpg)
![](https://freight.cargo.site/t/original/i/fe80d15b9f10d1e0b1a258c3535ba35309268c6e5a11cbf47bc657f679704754/luso_visual2.jpg)