creative director / art director / designer / brazilian & portuguese / father / photography lover / writer (or kind of) / failed futsal player / wannabe chef

Luso Fruta Kids

To promote this new healthy flavoured water, we build more than a campaign but a whole new universe, turning plain and boring towns into a playful and colourful world of imagination. Each character and flora were inspired by fruits and its flavours, designed and handcrafted using watercolour techniques.
The creation evolved into a web series which took the characters through exciting and educational adventures.

My role: Creative & Art Director

tv spot: