Luso Fruta Kids
To promote this new healthy flavoured water, we build more than a campaign but a whole new universe, turning plain and boring towns into a playful and colourful world of imagination. Each character and flora were inspired by fruits and its flavours, designed and handcrafted using watercolour techniques.The creation evolved into a web series which took the characters through exciting and educational adventures.
My role: Creative & Art Director
tv spot:
