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Hi! I’m Gui, an art-based Creative Director from Brazil, based in Lisbon.

After working for over 20 years, I decided to finally launch my own design studio, BROTO.
This crazy-dream encapsulates two decades of hard work across four cities in three different countries, blending art direction, graphic design, photography, video, websites, typography, and everything in between.

For the past two years, I've also been teaching at Brother Lisboa — passing on what I learned along the way to the next generation of creatives. And learning a lot from them too.

Before that, I was Head of Art at Publicis Groupe Belgium (Duval Guillaume / Leo Burnett / Publicis / Digitas / Prodigious), managing and leading the design department. In this role, my main objective was to bridge the gap between creation and design, crafting the day-to-day work and award-winning case studies and projects for local, regional, and global awards.

Before moving to Brussels, I held a different role within the Groupe, as Creative Director of the Lisbon Office for two years. Two years that brought massive amounts of personal and professional satisfaction. During that period, I became a father, and the agency was named the Best Integrated and Innovative Agency in Portugal.

And in the five years prior to these life and career defining moments-- I was Senior Art Director at the Leo Burnett Lisboa office. Among the recognitions during that period: Agency of the Year several times over, Best Art Director in 2015 and wins in important new business pitches such as Heineken and Holmes place—to name a few.

Flashback to a career before Portugal in my native Brazil.
Where I was the Digital Creative Coordinator at Fullpack, an agency where I not only learned how to lead the digital side of an agency—but much more important—it was there that I met my lovely wife.

In 2012, I had a short yet incredible journey —a sabbatical. During this time, I embarked on a Eurotrip from Dublin, using the chance to study and explore Europe until my funds ran out.

Before that, I had a stint at AlmapBBDO in São Paulo, after working in small boutique studios and local agencies in Rio de Janeiro. Which leads us to the neighborhood of Méier, where I was born in Rio.

Merci beaucoup for stopping by.

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