creative director / art director / designer / brazilian & portuguese / father / photography lover / writer (or kind of) / failed futsal player / wannabe chef
Hi! I’m Gui, an art-based Creative Director from Brazil, based in Brussels.

I am currently Head of Art at Publicis Groupe Belgium (Duval Guillaume / Leo Burnett / Publicis / Digitas / Prodigious), managing and leading the design department. In this role, my main objective is to bridge the gap between content and design, crafting the day-to-day work and award-winning case studies and projects for local, regional, and global awards.

Before moving to Brussels, I held a different role within the Groupe, as Creative Director of the Lisbon Office for two years. Two years that brought massive amounts of personal and professional satisfaction. During that period, I became a father, and the agency was named the Best Integrated and Innovative Agency in Portugal.

And in the five years prior to these life and career defining moments-- I was Senior Art Director at the Leo Burnett Lisboa office. Among the recognitions during that period: Agency of the Year several times over, Best Art Director in 2015 and wins in important new business pitches such as Heineken and Holmes place—to name a few.

Flashback to a career before Portugal in my native Brazil.
Where I was the Digital Creative Coordinator at Fullpack, an agency where I not only learned how to lead the digital side of an agency—but much more important—it was there that I met my lovely wife.

In 2012, I had a short yet incredible journey —a sabbatical. During this time, I embarked on a Eurotrip from Dublin, using the chance to study and explore Europe until my funds ran out.

Before that, I had a stint at AlmapBBDO in São Paulo, after working in small boutique studios and local agencies in Rio de Janeiro. Which leads us to the neighborhood of Méier, where I was born in Rio.

Merci beaucoup for stopping by.


Recognitions:

- Best Art Director of the Year @ Creatives Club of Portugal's 2015 official ranking
- One of the Best European Art Directors @ ADC*E (Art Directors Club of Europe): Nomination
- 4th Best Art Director @ Creatives Club of Portugal's 2014 official ranking

Jury Participation:

- shots Awards EMEA - Concept & Copywriting - 2023
- Creatives Club of Portugal’s 2017 Festival
- Meios&Publicidade 2019


Awards:


Golden Dates:

Cannes:
Bronze - PR
Shortlist - PR

One Show:
Merit - PR - Events & Experiential
Merit - PR - Current Event Response
Merit - Branded Entertainment - Low Budget
8x Shortlist


29 minute restaurant

Clio Awards 1 Shortlist
One Show 3x Shortlist
Creative Belgium 1 Bronze & 1 Shortlist

Think Pink - Notifications

Clio 2x Shortlist

LX Type

One Show:
Merit Award - Interactive
Merit Award - Design

ADC*E:
Nomination
CCP
Gold - Web
Silver - Alternative Media
Silver - Direct Marketing - Digital
Silver - Design - Typography

New York Festival:
Finalist - Direct
Finalist - Design

El Ojo:
Best Idea in Portugal
Best Client - Lisbon City Council
Silver - Interactive

Meios & Publicidade:
Grand Prix
Gold - Site/Micro-Site
Silver - Alternative Media

Uma das 10 campanhas que marcaram o ano de 2014

Maria & Luiz

ADC*E
Silver - Inovation & Integration – Content Ideas

Kinsale
Bronze - International Integrated Campaign

CCP
Grand Prix 2015
1 Gold - Integrated
1 Gold - Branded Content
1 Gold - Digital
1 Gold - Marketing
1 Silver - Marketing
1 Silver - Advertising
1 Bronze - PR




365 Nights Out

ADC*E:
Nomination

Facebook Awards
FB EMEA Regional Winner
CCP
Grand Prix for Good
Gold - PR
Gold - Meios
Gold - Marketing
Gold - Publicidade
Silver - Design
Silver - Ativação



LX Celsius

CCP
1 Silver - Marketing
1 Bronze - Meios
1 Bronze - Digital



Red Carpet

CCP
1 Gold - PR
1 Gold - Media
1 Gold - Marketing
1 Silver - Digital
1 Silver - Events

LX UP

CCP
1 Gold - Marketing
1 Silver - PR
1 Silver - Media
1 Silver - Advertising
1 Bronze - Digital


Amarok Automatic Site

Cannes:
Shortlist

FWA: Site of the Day (26th June, 2012)

El Ojo de Iberoamerica:
Gold - design
Gold (interactive)


CCSP:
gold (digital)
annual (art direction)
shortlist, automatic banner (digital)


FIAP
silver, automatic banner, (interactive)
bronze, automatic site (interactive)
bronze, automatic banner (audiovisual production techniques)
One Show Interactive 2013:
finalist

New York Festivals:
shortlist (digital)
shortlist (direct)

Wave Festival:
bronze

Prêmio Abril de Publicidade:
best use of digital

10th Brazilian Graphic Design Biennial:
selected project




Indie Lisboa Campaign

LUERZER'S ARCHIVE
2014 vol.3
CCP:
Silver - Best Print Campaign
Best Illustration