365 Nights Out
The one night everybody stayed out late we launched a brand to help those who stay out all year: the 365.
Inspired by the number of nights that many homeless stay out on the streets we brought to life a new urban wear brand to be launched on Lisbon's edition of Vogue Fashion's Night Out. On the big night, we finally revealed that it was more than an urban wear brand. It was a brand against indifference.
My role: Art Director, Photographer
Director: Hugo Lage