Portugal is the fastest ageing country in Europe. And yet, 70% of Portuguese elders are isolated and feel the effects of loneliness.
To spark a change, we took over the country’s biggest live event: The Golden Globes. In an event known for having celebrities bring dates they cherish the most, we got two nominees to bring dates whose value has been forgotten. A conversation that started on the red carpet and made it’s way to the cabinet of Portugal’s Ministry of Health and Social Security.
My role: Creative Director