Creative Jam XVI Festival . CCP

The Creative Jam Festival is a portuguese advertising festival that awards the best work done in Portugal every year. In 2014, we wanted to dare all the agencys to submit their best work. So, we showed that to make an average or typical commercial, either on TV, press or outdoor, you don't have to be an advertising expert. We tried to get this point across by having real examples of advertising ideas created by ordinary people from different areas, such as a bar owner, a carpenter or a school teacher.

My role: Creative, Art Director, Photographer